Age of Conan: Hyborian Adventures Interview

IncGamers caught up with Age of Conan game director Craig Morrison for a short Q&A about the additions planned for the game's next major content patch.
What incentives do guilds have to try and get to the top of the rankings in guild renown?

Guild Renown opens up a lot of new rewards and options for guilds. Access to new exclusive quests, a new PVP arena as well as new ways to decorate your guild city are just some of the rewards. We have tried to make the rewards a little interesting as well. So while we have some of the more standard rewards you might expect we have also tried to throw in a few things that are more fun and involving like the quests and the arena.