To prove a point that spotlighting the first and last name of anyone posting on the new Battle.net is a terrible idea, one angry Blizzard Entertainment fan has started up a blog called "What's in a name?", where he (or she) has been cranking out personal information about various Activision Blizzard employees. The concept:
All information posted on this site is PUBLICLY AVAILABLE information found online starting with only knowing a first and last name. Which is actually less than you'll have to go by if you try finding out about someone from World of Warcraft, since in-game you may have met them before any know information such as what state they live in, and the FULL NAMES of ALL of their realID friends.This is starting to get weird. Please rethink your policy change, Blizzard.