GameSpot was able to track down Blizzard Entertainment COO Paul Sams for a lengthy Q&A about their upcoming feature film based in the Warcraft universe. A snippet:
Q: So what type of movie are you shooting for?
A: So, Braveheart.
A: Braveheart. Lord of the Rings. But you know, obviously Lord of the Rings is a different type of fantasy tale, so we want to make sure that there's separation out there.
I say Braveheart. I think Braveheart is an epic, big, gorgeous, wonderful tale, and it's full of conflict and intrigue and all sort of things going on and you learn to love these characters or hate others--kind of what we've tried to build with this universe already. So we joke around internally that we want to fall somewhere between Braveheart and Lord of the Rings.