SWG: New Game Experience Q&A, Part One

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Written by BuckGB on December 11th, 2005

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Q: Tell me a little bit about the process that goes into this kind of product management and repositioning in the marketplace. How do you get to that point?

A: I guess this all started when Jim Ward became president of LucasArts. [As a group], we asked ourselves what could we do to significantly improve Galaxies. Star Wars is a big mass-market IP and we always felt like we had underdelivered on the Star Wars experience.

I think the numbers that we had, while they're OK for the MMO space, could be a lot bigger, given the amount of people that know about Star Wars.

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