Mass Effect 2 Interview

MCV recently chatted up BioWare's Ray Muzyka about The Cerberus Network that they integrated into Mass Effect 2, and what effect the "service" has had on the game's sales.
Do you think the introduction of Project Cerberus has encouraged users to buy the game new, and as a result, helped boost sales of Mass Effect 2?

The Cerberus Network was created to reward loyal BioWare and Mass Effect fans with continued high quality content and to keep our fans engaged in the Mass Effect universe - it's awesome value no matter how they purchased the game. And while Mass Effect 2's Cerberus Network certainly provides a great incentive and high value to new purchasers, ultimately I think the high quality of the game, combined with a really good marketing campaign, together had the biggest positive impact on sales.