Dragon Age as an MMORPG: How Would It Work?

The guys over at ZAM seem to think that the Dragon Age IP has some serious potential as an MMORPG, and they've put together an entire article telling us why.
One of the greatest features of Dragon Age: Origins is the sheer amount of history that the team has built up for the world and the races that inhabit it. BioWare has already made it abundantly clear that Dragon Age was intended to be their franchise foundation, and, much like World of Warcraft developed from the lore of Warcraft I, II and III, it's easy to see how a Dragon Age MMORPG could spin itself off from its offline parent. In addition to this, since the team has developed such an incredibly rich history for the game already, they can easily slip backward or forward in time to choose the perfect setting for a Dragon Age MMO that's rife with conflict.

The best choice, thus far, would definitely be the Tevinter Imperium: they had to deal with several of the Chantry's "Exalted Marches" (think Crusades), the first Blight, and Andraste marching on their capitals with an army that would eventually become the Fereldans. That's four factions right there, each with a massive amount of premade history stuffed into the Dragon Age: Origins' codex.
So build a franchise's notoriety with a couple of single player games, and then release an MMORPG that a majority of your original userbase probably doesn't want? Where have I heard that before?