Mass Effect 2 Interview

Gameplanet is offering up the results of a video conference they had with BioWare co-founder Greg Zeschuk about Mass Effect 2. On the topic of DLC:
GP: In regards to the PC DLC, is it likely to be limited to the EA Store, or will we see the likes of Steam hosting it?

Greg: We have to work out how we're distributing all that stuff. I think we've honestly been focussing on getting the game done, and we've got a pretty big remap on how all the DLC pipeline works. That's a very fundamental thing for us. On the Dragon Age side, for example, you can actually get DLC right from in the game, there's actually a store within the game where you can get DLC on all platforms. That will take you various places to process the transaction. On the PC if you have the points you just get the DLC immediately. So that's something we're looking at with Mass 2 as well, we had a lot of big plans on the DLC side for Mass 1 and we discovered that we hadn't done enough of the DLC pathways and methodology before we launched the game, so it was very hard to retrofit those. So like with Dragon Age, we took the lessons from Mass Effect into Dragon Age where we built it ahead of time. With Mass 2, that's one of the areas we had to make sure of, that we had a good DLC pipeline, so it's not complicated to buy stuff, or to find stuff, that's pretty important for us.