Borderlands DLC Plans, 100+ Hours of Gameplay

Eurogamer reports that Gearbox is working on some post-release DLC for Borderlands, though the base game will already steal away 100 hours of your time if you want to experience all quests.
..."people are going to be surprised when they find out how quickly we're coming, and with what content we're coming", when it comes to Borderlands DLC.

"Also, we're going to watch and see what happens when the game launches, so we can have our plans affected by what our customers want more of," he told Eurogamer and others during a presentation at gamescom.

"But we do have some plans for the initial stuff already in motion, and I'll be announcing that soon."

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Despite talking about DLC, he was also adamant about the value in the box, suggesting that there's 100 hours of content in the FPS/RPG hybrid if you want to experience all the quests. That doesn't take into account the 15 million possible weapon drops either.