Age of Conan Letter to the Community

Age of Conan game director Craig Morrison has penned a letter to the community thanking them for making the game's re-evaluation period a success before talking about a new Guild Renown system.
We have talked for a little while now about the fact that guild gameplay would be a focus for the upcoming update cycle. Today, I wanted to give you the first look at what shape those changes are going to take. The main feature of this area in the update will be the addition of the new Guild Renown system.

So what is Guild Renown?

Guild Renown is a system whereby the actions of any individual player count towards their guild's reputation. Collectively, guild members can level up their guild in three distinct categories to gain access to new guild rewards and bonuses. The system has two primary components, the Renown level, and also Renown rankings which place guilds against each other and measure your successes against those of other guilds on your server.

Let's take a look at the Renown levels first, before moving on to the rankings. Renown levels act much like the levels for your character, i.e., as you accrue Renown points through your actions in game, you will in effect '˜level up' your guild.