Why Hellgate: London Failed

Former Flagship Studios business developer Stephen Goldstein took some time to discuss the failing of Hellgate: London at the GDC.
"For all intents and purposes, everyone was flagshipped."

"I'm sure some of you are familiar with that term," said former Flagship business developer Stephen Goldstein. "For those of you who are not, the term 'flagshipped' literally has no less than five definitions in the English language."

An illustrative slide appeared on screen:

Tim: "I just bought a new table tody and one of its legs broke."

Mike: "Man you got flagshipped."