World of Warcraft Interview

In an interview with Eurogamer, Blizzard's Paul Sams and Lee Sparks explain the controversial paid character customization change.
"That feature, although it's not the exact same, is kind of like some of the other value-added features that we've created with paid character transfer or paid character name change," Blizzard's operational boss said.

"When you create your character, often times you wish you'd done things differently. You wish you were on a different realm, you wish you'd had a different name or you wish you'd chosen a different look and feel to your character.

"This is a way for [players] to be able to do that, but it's something that's taking a lot of time and energy for us to be able to put in place. We also think that it's important to have some consistency in the game, we don't want people changing their look and feel every day," Sams said.