Analyst on WoW and WAR
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"We expect a net addition of ~1 million new subscribers to World of Warcraft over the next 12 months, driven in part by the launch of the expansion pack, as well as by ongoing growth of the game in China," said Lazard Capital Markets' Colin Sebastian in a Tuesday research note.While Gamasutra offers an analysis of Warhammer Online's chances of luring in World of Warcraft users.
The recently-launched challenger has hit 750,000 registered users, a small fraction of World of Warcraft's user base but an impressive figure in the MMO genre at large. But, as Sebastian notes in a research report, "conversations at BlizzCon suggest limited interest in the title among core WoW users."
And the analyst only sees things getting better for Blizzard's behemoth, with an additional million subscribers expected to sign up over the next year, in part due to the significant growth of the game in Asia.
"Our informal survey of WoW users at the show suggests little WoW fatigue among the game's most loyal user base, we believe due in part to the pending release of the Wrath of the Lich King expansion pack," he writes. "As previously discussed, the pending launch of WoLK should provide a near-term boost in revenues and potentially in subscriber count."
