Diablo III Forum Tidbits

Diablo community manager "Bashiok" has posted a few more interesting responses on the official Diablo III forums. On Diablo III beta keys being included in the BlizzCon goody bag:
Generally if a goody bag were to contain a beta key, it's nondescript. In the past we've never announced what the key will be used for as we generally don't know for certain ourselves until the time comes to herd them into an upcoming beta. We may use them for one purpose or another, depending on development timelines.

If your interest is in Diablo III, then I would highly recommend attending this year's BlizzCon.

On Diablo III and World of Warcraft achievements vs. Steam achievements:
Steam achievements are generally based around small, situational, skill, or long-term goals in short "round" or level based FPS'. So obviously achievements in an MMO are going to be vastly different, and can cover a much wider range of goals from small and fun, to long and involved, and yes even to the impossible.

For us completionists we're going to be frustrated by not being able to have everything. But part of the system is specifically to show off where you've been, how long you've been playing, and what you've accomplished. I'm going to have to deal with the fact that I wasn't everywhere or did everything at some point in time. I'm going to have to focus on the goals I can achieve instead of those I can't. There's no point crying over milk that was spilled two years ago that I just found all dried and crusty under my refrigerator.

That's World of Warcraft though. It's a persistent world and moves and evolves and changes with patch to patch, and expansion to expansion. There's a lot more area for there to be achievements that were attainable at one time, but due to that evolution of the game - are no longer possible.

Diablo III isn't an MMO, it doesn't evolve in the same way, and so there's far less chance for there to be an achievement rendered impossible due to game updates.

On why Diablo II's secret cow level was a failure:
Yeah, who doesn't like fighting cows running around with halberds?

I disliked the secret cow level from a design standpoint though. It actually angered me that it existed at one point, maybe it kind of still does.

I'm not a designer, at all, but in my opinion and from a design standpoint I think the secret cow level was a failure. For a long time it was one of the most lucrative ways to level, and one of the best places to MF. For an easter egg, something fun and whimsical, to overshadow the entire rest of the game was a huge problem, and one that existed for far too long. It was a fun idea, a cool nod to the rumors that spawned it, but in execution it was just... game breaking in some ways.