City of Heroes In-Game Advertising Interview
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Ten Ton Hammer: Speaking of money, I think a lot of the current players are interested to know where the money is going. In your article, you talk about ramping up the team size and that sort of thing. Is most of the money going to go towards hiring more employees or something else? How is the money going to be used?
Matt: Back in February, we released a wedding pack, which generated some additional revenue for us, and I was able to take that revenue and get the Villain Epic Archetypes into Issue 12 when they were originally scheduled for Issue 13. I can directly point at that micro transaction and say that it allowed us to implement a feature faster than normal.
I'd love to do the same thing with the advertising money that comes in and say that these particular features have been made possible through the in-game ads. We'll see if that's possible when the in-game ads show up. We really have no idea how much money the ads are going to bring in.
Brian: In-game advertising in MMOs is in its infancy. There haven't been any major success stories. We would love if this plan worked out for us and we could grow the development team and the product. We think this is a perfect opportunity to do just that.
