The Lord of the Rings Online Developer Diary

Turbine's official The Lord of the Rings Online website has been updated with a new developer diary in which content designer Rhidden talks about the game's forthcoming Book 13 update. A bit about reputation:
In Book 13, the Content team was finally able to do something we had been waiting a long time to do: implement a new region with its own reputation. Players will start off viewed as "Unfriendly" with the Lossoth but will progress quickly through the lower tiers of reputation by completing quests, collecting item drops, and completing a series of new daily reputation quests for the Lossoth. This is the first region where reputation was built in alongside the creation of the region, and we think that Forochel will be a showcase for how great our reputation system can really be.

Daily reputation quests are a new variety of quests that will allow players an alternate method of obtaining reputation (without collecting reputation item drops) after they have completed all of the non-repeatable quests that give out reputation. These quests can only be acquired after players have reclaimed one or more locations for the Lossoth, fighting back the invading Gauredain, an event that occurs periodically throughout the day.

Lossoth reputation rewards include unique armor sets, weapons, a new mount, housing decorations, and even a few class specific items! The Content team worked very closely with the Game Systems and World teams to ensure that players will be rewarded with a variety of different rewards at each reputation tier.