Atari to be Reborn through Online Gaming

Talking to GameIndustry.boz, Atari CEO David Gardner reveals how he intends to save the company.
"Personally I'm in the category of not having to wait for downloads that take hours and hours," he said. "I think that frankly, it's quicker to go into GAME and buy a boxed copy off a shelf."

"For me, the future is in creating very high quality games that are using technology with games playing on a server. Not worrying about configurations and all those performance issues.

"All that stuff should be seamless like a phone service you pick up the phone and you get a dial tone and that's it. You should be able to go to the computer and get some game time," he added.

Gardner conceded that Atari selling off its IP in the past such as the racing brands Driver and Stuntman wasn't a very good business move, but he was confident that the company still has a rich catalogue of titles it can use for future projects.

"I'm a pretty firm believer that the value of the company is built through the properties that it owns.

"The good news is that we have a massive catalogue of properties. We have the DNA of every major company through gaming history the Ocean, GT Interactive, Gremlin, Accolade factory of products, it's a long genetic history.

"It's not going to be hard to bring well-known properties to market, it's going to be hard to make sure they are relevant and good in today's terms. We're not just going to re-release 1980s classics untouched that would be a mistake," he offered.