World of Warcraft Brewfest Event Goes Live

Blizzard Entertainment has announced that World of Warcraft's in-game Brewfest event featuring "pretzels, cheese, and booze" is now underway.
Celebrated by both the Horde and the Alliance, the Brewfest is a time to enjoy the fermented fruits of the harvest: pretzels, cheese, and booze! The competing breweries Thunderbrew, Barleybrew, and the Ogres, all come together outside of all the major cities in a bid to outdo each other with their special ales, meads, and beers. Brave adventurers are invited to sit back, take a pull, and sample the finest wares these brewers have to offer!

The crazy celebration has spawned a new gameplay trailer and some new screenshots over at Voodoo Extreme.