Fallout 3: Who is this for?

No Mutants Allowed has published an article entitled "Fallout 3: Who is this for?", in which they try to figure out what audience Bethesda is shooting for with their version of the post-apocalyptic sequel.
Bethesda has added a number of Fallout elements to Fallout 3. The released teaser trailer shows the interior of a bus wreck, filled with items that fit with the previous games. Once the camera pans out of the bus, we again see the generic post-apocalyptic setting in the buildings, with a few hints of art deco spread around, as well as a fairly retro-50s power armor. In Game Informer's article, you can see a ruined 50s car, one vault billboard and one atlas-esque art deco statue stuck on a normal building.

An attentive reader will recognize what this description reads like: a list of easter eggs. The design appears as if the Bethesda developers designed a generic post-apocalyptic setting and afterwards added a number of "Fallouty"-elements to it, rather than designing a unique post-apocalyptic setting from the rich retro-fifties setting.