Dragon and Dungeon Magazine Migration Interview

ICv2 had the chance to sit down with Wizards of the Coast's Liz Schuh and quiz the brand director about their decision to migrate the long-running Dragon and Dungeon print magazines to the web.
Q: I think the question everyone wants to hear directly from you, is why you made the decision to end the printed magazine and do a Web project instead.

A: Sure, it certainly is a question that a lot of people are asking. We really see this as an evolution in the magazine. It's something that you see happening quite a bit. The magazines are 30 years old, and a lot has changed in 30 years. There are a lot more eyeballs on the Web. We look at our own Website, and we have over 13 million unique visitors in a year. That's a lot of eyeballs; that's a pretty powerful way to reach people.

We really see it an evolution of delivery system more than anything. It doesn't mean that all of the great content and columns and all of the news is going away. We're just delivering it in a more timely, and we think, a more convenient fashion for people.