Warhammer Alliance was able to track down Games Workshop's Erik Mogensen for a Q&A about Warhammer Online: Age of Reckoning and the Warhammer license in general.
Q: Warhammer fantasy 7th edition somewhat recently launched and a plethora of new information along with a distinct style was given to a lot of the design and artwork for Warhammer. How do you think this is translating to your electronic products along with WAR specifically?
A: Well, this is probably the single most important aspect of my job, so I hope itÃ¢â‚¬â„¢s going well! One things thatÃ¢â‚¬â„¢s become clear to me is that every Warhammer fan has a slightly different opinion as to what is or isnÃ¢â‚¬â„¢t Ã¢â‚¬ËœreallyÃ¢â‚¬â„¢ Warhammer. You really canÃ¢â‚¬â„¢t please everyone all the time. Once you understand and accept that I find it lifts a great weight off your shoulders, and frees you up to get on with making the game. Without any artificial pressure to Ã¢â‚¬Ëœget it rightÃ¢â‚¬â„¢, I think youÃ¢â‚¬â„¢re able to make much better creative decisions. Obviously, certain peopleÃ¢â‚¬â„¢s opinions do matter moe than others, so if Alan Merrett (GWÃ¢â‚¬â„¢s IP Manager) or Rick Priestley (GWÃ¢â‚¬â„¢s Design Director) looks over my shoulder and says something doesnÃ¢â‚¬â„¢t quite look right, you can bet itÃ¢â‚¬â„¢s going to get changed!
IÃ¢â‚¬â„¢ve said it before, but IÃ¢â‚¬â„¢ll say it again in case people still donÃ¢â‚¬â„¢t believe me. Games Workshop literally sees and approves everything related to the Warhammer World before it goes into a game like WAR. I read every line of text, every quest, see every piece of concept art, every in-game model, every special effect and animation. Most of the key elements get seen by a small group of key creatives and executives at GW as well before approval is granted.