NetDevil Working on MMO for 'Major Toy Company'

Kotaku is reporting that NetDevil plans to double their staff for the development of a new MMORPG for a "major toy company."
Cruising through the job openings there are some tantalizing bits of information. For instance the Gameplay Programmer they are looking for needs to be able to "craft the simplest yet most powerful components to facilitate in-game crafting and designing." In-game crafting you say?

While the lead construction programmer they are looking for will be designing and developing "the engine subsystems to facilitate best-of-breed tools for content creation, map editing, object manipulation, etc. for use both internally and by the general public." General public you say?

If it's Hasbro, it could mean good news for tabletop gamers yet.