Ultima Online: Kingdom Reborn Interview

FiringSquad has conjured up an interview with EA Mythic's Mark Jacobs, in which they discuss the recently announced Ultima Online: Kingdom Reborn expansion/upgrade.
Q: Why do a revamp of UO at all when the team could work on a full sequel to the game which might have better graphical features and more content than the original?

A: Like Dark Age of Camelot, I think there is still plenty of life left in UO. But let's face it, the current graphics of UO are extremely dated and every year that goes by they look even worse by comparison. However, UO is not ready for the scrap heap. I believe that with a full graphical revamp, as well as the addition of lots of other cool new stuff, we have the chance to attract new players to the game, as well as bring back former subscribers. This decision by EA to put a lot of additional resources (and money) into the title shows, in a big way, its renewed commitment to online games. With the acquisition of Mythic and the revamp of UO, EA has shown that it is determined to regain the leadership position in a space that they helped define many years ago. It's a new day, a new EA, and this is only the beginning...