World of Warcraft Interview
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Q: How are things going for you guys generally in terms of World of Warcraft?
A: World of Warcraft is going great. We're continuing to release the game in different regions across the world with amazing success. Our most recent launch was in China, and we've been stunned by the immense popularity of the game there. China has already become our single largest market, despite being the newest of the four, with the others being North America, Korea, and of course Europe. We're also busy creating new content for the millions of fans that have been playing World of Warcraft for many months now. Battlegrounds and the PvP Honor System are now a few months old, but we're still supporting them with lots of new content.
We're getting ready to release a third Battleground in the coming weeks - Arathi Basin - and it will showcase a new type of gameplay and a whole new set of rewards for PvP players. We're also rolling out a new 20-man raid dungeon, Zul'Gurub, which is meant for smaller raid groups. However, don't think that the smaller size means easier encounters. The raid bosses are very, very tough and we think players will have a blast trying to figure out how to overcome these challenges. Of course these are only some of the things we are working on for the near future, so you can see we're still as busy as ever.
