Innovation in the MMORPG Industry

MMORPG.com has published an article entitled "Innovation in the MMORPG Industry", which focuses on the creative features that have (and haven't) emerged since the beginning of the massively multiplayer industry. Check it out:
Now although this may sound pessimistic, I do not intend to imply that the genre is not improving, or that the quality of the games has not drastically increased over the years. There are games like Dark Age of Camelot, with its unique Player-versus-Player system, and Guild Wars, being a high quality, free game, and numerous others, which have provided players hours of enjoyment and some innovative content and systems. Additionally, the future looks bright, with games such as Mourning, which hopes to have a highly detailed combat system, and Pirates of the Burning Sea, with a fresh take on a MMORPG. There are too many to list, and they all make big promises, which we can only hope they fulfill. So to you, the players, I pose the following questions: What is it you like to see in your MMORPG, and what do you feel should be the next '˜big-thing'? Does the voice-over acting really immerse you in the game, as done in EverQuest II? Or do you find yourself reading ahead, and ignoring the spoken dialogue?