Turbine Secures Rights for D&D Online in Asia

The full press release:
TURBINE SECURES PUBLISHING RIGHTS FOR DUNGEONS & DRAGONS ONLINE IN ASIA

WESTWOOD, Mass. -- March 29, 2005 -- Turbine, Inc., a premier publisher of online subscription entertainment, announced today that it has taken over the exclusive Asian language publishing rights from Atari, Inc. (Nasdaq: ATAR) to sublicense the distribution, localization and operation of the highly anticipated massively multiplayer online game Dungeons & Dragons® Online in Asia. As a result, Turbine is currently looking for partners in a number of Asian markets to distribute, launch and operate D&D® Online locally.

"Dungeons & Dragons is a worldwide phenomenon that knows no boundaries," said Jeffrey Anderson, president and CEO, Turbine, Inc. "Asian markets are excited to bring the game to their players, but each country requires local game support and distribution. Consequently, we are actively signing up the best partners to bring D&D Online to the entire world."

Dungeons & Dragons Online is the first project to be fully developed, funded and operated by Turbine, creators of the critically acclaimed Asheron's Call® and Asheron's Call 2 video games. Based on the latest d20 rule set, D&D Online will provide players with the definitive online Dungeons & Dragons experience, complete with dramatic dungeon crawling, fast combat, challenging puzzles and unique character advancement.

Turbine intends to bring D&D Online to key Asian markets, such as China, Korea and Japan. Under the terms of the agreement, Atari will remain the publisher for all versions of D&D Online in North and South America, Australia, New Zealand and Europe.

As part of the local partner search, Turbine welcomes prospective company representatives to contact the Company's Business Development team at This email address is being protected from spambots. You need JavaScript enabled to view it. or stop by the company's booth, #2666 in the West Hall, at the Electronic Entertainment Expo (E3) in Los Angeles, May 18-20.

About Turbine, Inc.

Turbine, Inc. is a premier producer, publisher and operator of online subscription entertainment and is headquartered in Westwood, Mass. With studios on two coasts, the Company is the largest privately held online games company in North America. Turbine's catalogue includes some of the most famous online entertainment brands, including Asheron's Call®, Dungeons & Dragons® Online and The Lord of the RingsTM: Middle-EarthTM Online. For more information on Turbine and its services, please visit www.turbine.com.

About Wizards of the Coast

Wizards of the Coast, Inc., a subsidiary of Hasbro, Inc. (NYSE:HAS), is a worldwide leader in the trading card game and tabletop roleplaying game categories, and a leading developer and publisher of game-based entertainment products. The company holds an exclusive patent on trading card games and their method of play (TCGs) and produces one of the world's best-selling TCGs, Magic: The Gathering®, as well as the celebrated Dungeons & Dragons® roleplaying game. Publisher of adventure games, family card and board games, and electronic media products, Wizards of the Coast is also one of the world's premier book publishers of fantasy series fiction whose novels have made numerous appearances on The New York Times best-seller list and have sold millions of copies worldwide. For more information, visit the Wizards of the Coast website at wizards.com.

About Hasbro, Inc.

Hasbro (NYSE:HAS) is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER, and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.