Ultima X: Odyssey Q&A

GameSpot has conducted an interview with Debysue Wolfcale, Origin's director of marketing, about the pricing model they're planning for Ultima Online and Ultima X: Odyssey. Here's a little something to get you started:
Q: How does OSI move beyond the apparent 250K subscriber cap that Ultima Online seems to stay firm at, or is that number perceived as an adequate number for the title?

A: That is a really good question. To continue to advance the growth of Ultima Online there is one main strategy: new content! Players really enjoy the world of Ultima Online, the deep level of character customization and the incredible amount of professions and skills to pursue not to mention our customized personal housing. But, as players spend increasingly longer amounts of time in the game they are looking for new challenges and opportunities. At the same time, we could grow our base significantly if our new player experience was even further enhanced. So, to that end we are looking at some very aggressive plans for the future to bring all of these opportunities together in a manner that will satisfy both ends of the subscriber spectrum. All I can say right now is, stay tuned!