The Elder Scrolls Online Business Model Interview
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In a brief Q&A on Examiner, The Elder Scrolls Online game director Matt Firor shares some feedback on why the team chose to switch the fantasy MMORPG from a subscription-based to a free-to-play business model. The key paragraphs:
"The decision came about by us listening to our fan's feedback they really liked the fact that they had so much freedom in the game and they wanted that same freedom with their payment methods," Firor said.
"So, we changed our subscription-required payment model to subscription-optional, and we created a virtual currency/in-game store system that allows players to purchase customization and convenience items. Player reaction has been outstandingly positive since we announced the change, and especially since the changes went live on March 17."
It's doubtful ESO would have found success on the PlayStation 4 and Xbox One had the game kept its subscription model. With the selection of other games already available on the systems, it would have been hard to justify spending another $14.99 per month for a game you already own.
