Ultima Forever: Quest for the Avatar Interview

IGN had the chance to chat with BioWare Mythic's Jeff Skalski on their free-to-play Ultima IV sort-of-remake Ultima Forever: Quest for the Avatar. I don't know if it just means that I'm out of the target audience, but his answer on purchases made me feel a little uneasy about the project:
IGN: What parts of the game will be free and what will be available for purchase?

Jeff Skalski: You'll find no lightning bolts here, so keep playing to your heart's content. I never wanted to kick players out of our game and say, (Hey, come back in 3 hours. Goodbye.) The game is wide open. You'll need to level up to take on new challenges, but all of that can be earned by just playing the game. As for what's available to purchase, quite a bit actually. You can buy new vanity gear to stand out in the crowd, or even a new weapon that has those stats you've been hunting for. Need a few more healing pots or a little more inventory space, we got you covered. Want early access to your favourite classes' abilities? We'll even let you snag those too. The only one thing we won't sell is virtue. You have to earn that! ;)

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IGN: Can you give us some examples of difficult moral choices the player may have to make?

Jeff Skalski: While travelling through town a woman stops you and asks if you can go find her husband. He's been missing for 6 days and has not returned from his last adventure to a nearby cave. You accept the quest and go exploring. While travelling through the caves you stumble across a corpse of a fallen warrior and upon searching it you uncover it was this woman's husband, but also in his pockets is a letter from his mistress. You return to the woman, now widow, and are given a choice. Do you hand the letter over to the woman and tell her, (Your husband has died, but no worries; he was a lying bastard who was cheating on you anyways.) (Honesty) or rip the letter behind your back and tell her, (Your husband died an honorable death. I'm sorry for your loss.) (Compassion) Neither answer is wrong or right, but it's your choice to decide what virtues you lean towards and ultimately the path you'll take to prove worthy of Avatarhood.