The Lord of the Rings Online Mithril Edition Becomes GameStop Exclusive

I'm not sure if a GameStop exclusive was what Turbine originally had planned when they announced that a The Lord of the Rings Online Mithril Edition compilation was headed to retail, but that's exactly what we learned when a new press release hit our inbox this morning. Hopefully this is a temporary exclusivity thing and we wind up seeing this on Steam and other digital channels aside from Impulse:
The Lord of the Rings Onlineâ„¢: Mithrilâ„¢ Edition

In The Lord of the Rings Online, adventure through Middle-earth as you have never seen it before and immerse yourself in the award-winning online re-creation of the legendary world of J.R.R Tolkien. Battle and achieve glory against the ravenous hordes of the Dark Lord Sauron, and forge our own legend in the epic story of the War of the Ring. From the picturesque surroundings of the Shire to the dark depths of Moria and the golden wood of Lothlorien, you can experience an unforgettable journey across the world of Middle-earth for free!

'¢ The Mithril Edition is the first retail edition of LOTRO in over three years, exclusive to GameStop.
'¢ Incredible package value over $50 of content for only $29.99.

Mithril Edition Includes
'¢ Exclusive '˜Steed of the Horse-lords' Mount
- Travel Middle-earth in style with this exclusive in-game mount! Saddle up as early as level 5 and be on your way to adventure much faster than on foot!
'¢ Path of the Fellowship Bonus Quests
­ - Forge your own legend in Middle-earth alongside Aragorn, Legolas, and Gandalf. From the Shire to Rivendell adventure in a masterful recreation of Middle-earth! Includes the Trollshaws, Eregion, Mines of Moria, and Lothlorien.
'¢ 2,000 Turbine Points
­ - Customize your LOTRO experience with 2,000 points to spend in Middle-earth! Buy cosmetic gear, rare mounts, experience boosts, buffs and more.