Kingdoms of Amalur: Reckoning Has Online Pass, Unlocks Seven Quests

Destructoid is reporting that Kingdoms of Amalur: Reckoning's "online pass", which essentially serves as a way to try and limit second-hand sales, will unlock "seven additional single-player quests", tied to the House of Valor faction, together with the Mass Effect 3 tie-in items.
This is what greeted me when I opened my review copy, anyway. No manual or anything, just an online pass. Also, the code on my pass is currently invalid, so I cannot get to the content and see what it's like. The sheet tells me I'll get an entire quest line though, made up of seven individual quests.

Tying an entire faction questline to first-hand purchases is something I'd honestly prefer to not see, so I hope it's not the start of a trend.