EverQuest II's Free-to-play Model Attracts 300% New Players

According to Gamasutra, the move to a free-to-play model for EverQuest II had quite the effect on subscriptions, with new ones increasing by around 300% for the Sony Online Entertainment MMO. Additionally, the in-game item sales appear to be going strong too:
Along with the dramatic boost to new player registrations and a 40 percent increase in daily logins, EverQuest II has also experienced a 200 percent surge in in-game item sales after introducing a tiered plan with free and subscription options, alongside microtransactions.

"Plus we have added a lot of new subscriptions," said SOE president John Smedley. "All during the time that some really good competition hit the market."