Mass Effect 3 Deluxe Edition Includes Robotic Dog Companion, Exclusive to Origin

I've never been a fan of all the exclusive pre-order nonsense that has taken the video game market by storm over the past few years, so learning that the Mass Effect 3 Digital Deluxe Edition will be exclusive to Origin is a bit disheartening. Even moreso when a previously unannounced robot dog companion is listed among the contents:
'¢ Digital commemorative artwork of Commander Shepard.
'¢ 70-page Digital art book featuring hundreds of unique and gorgeous illustrations from the BioWare development team.
'¢ Limited edition Mass Effect digital comic by Dark Horse Comics, complete with unique cover artwork.
'¢ Exclusive Digital 4×6 lithographic featuring a one-of-a-kind piece of artwork.
'¢ A full collection of in-game content that can't be found anywhere else!
'¢ N7 Arsenal Pack Bring the firepower with the N7 Sniper Rifle, Shotgun, SMG, and Pistol.
'¢ Robotic Dog Companion A faithful sidekick to keep you company on board the Normandy.
'¢ Squadmate Alternate Outfit Pack New appearances for your favorite squad members.
'¢ N7 Hoodie For Commander Shepard's casual days on board the Normandy.
'¢ Relive all the greatest moments of Mass Effect 3 with the digital soundtrack.
'¢ Display your initiation in the N7 ranks with a collection of forum and social badges, avatars, and perks.
Thanks, PC Gamer.