Ultima Forever Website Leaked

It appears that EA has put out a mysterious "Ultima Forever" website out in the open too early, as spotted by an Ultima Online Stratics forum user. The website has already been put down, but a screenshot is available, and a Twitter account has already been up since April. To further confirmed that it's legit, the domain is registered by EA:
Registrant:
Electronic Arts
Domain Hostmaster
209 Redwood Shores Parkway
Redwood City, CA 94065
US
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Registrar Name....: CORPORATE DOMAINS, INC.
Registrar Whois...: whois.corporatedomains.com
Registrar Homepage: www.cscprotectsbrands.com

Domain Name: ultimaforever.com

Created on..............: Wed, Mar 17, 2010
Expires on..............: Sat, Mar 17, 2012
Record last updated on..: Tue, Mar 15, 2011

Administrative,Technical Contact:
Electronic Arts
Domain Hostmaster
209 Redwood Shores Parkway
Redwood City, CA 94065
US
Phone: +1.6506281500
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

DNS Servers:

ns1.mythicentertainment.com
udns2.ultradns.net
ns6.dnsmadeeasy.com
udns1.ultradns.net
ns7.dnsmadeeasy.com
ns5.dnsmadeeasy.com
This seems to tie back to the rumors of an Ultima IV remake by Mythic and the DMCA notifications sent to websites hosting the original game or Flash-based remakes of it. As of now though, nothing confirms that there is a remake in the works yet, as the website apparently just offers an Ultima IV download (not bundled with DOSBox).