Warhammer Online: Age of Reckoning Interview

As you would expect from a launch day interview, Mythic's Mark Jacobs explains why you should buy WAR over at MTV Multiplayer.
If you're looking for the best RvR [Realm vs. Realm] in any online game, you come to (Warhammer.) This is what we do well. This is the most core reason to play our game. If you're looking for the latest and greatest RvR of any MMO, you come to play our game.

Our number-one focus is RvR, but we have spent so much time and resources on PvE [Player vs. Environment]. We've put so many things in there, that if you're a casual player you should come here. One of the things that certain games have done and we won't mention names is that they're trying to go back to an old school, we-want-people-to-work-harder-to-level [style of gameplay] and make it less fun. No, we're not going to do that. We want you to have fun in our game, and we want you to feel like you can accomplish something. You won't come in and go, (If I can't get four hours in straight, I'm going to feel awful.)