World of Warcraft Movie Discussion

Gamasutra has posted a bit of what Legendary Pictures' Thomas Tull and Blizzard's Rob Pardo had to say about the upcoming World of Warcraft movie at the recent Hollywood & Games Summit. A Thomas quote:
"Sure, there are 8 million people playing WoW, but even if all of those people saw the movie multiple times, we'd still be screwed."

And a Rob quote:
"You have to stay true to the IP," he continued, "but you can't be hamstrung by the details. You have to have a strong partnership though that's what's happening with us and Legendary. Before we even did a deal we had to find a group that would do something we all could be proud of."

If 8 million people saw the movie multiple times and bought the DVD version and related merchandise afterward, I can't imagine how the studio (and Blizzard) wouldn't make a profit. They must be planning to spend a lot of money on this film.