World of Warcraft Loses Another Million Subscribers

It's been a while since we last heard of World of Warcraft losing subscribers, but it looks like the player base of the MMO is shrinking again. Gamasutra is reporting that at Activision Blizzard's latest quarterly earnings report, the number of subscribers of the MMO as of June 2012 was 9.1 million, more than a million less.
As part of the publisher's quarterly earnings report, Activision Blizzard revealed that World of Warcraft had 9.1 million subscribers as of June 30, 2011. That's an impressive figure, to be sure, but it's soured a bit by the fact that the game boasted as many as 10.2 million subscribers in March.

World of Warcraft has been leaking subscribers for some time now, but this drop is the game's steepest in recent memory. Over the past several quarters, the game's player count has remained relatively stable, hovering around that 10.2 million mark.

Activision Blizzard hopes to stop, and perhaps reverse those declining numbers later this year, when it launches World of Warcraft's latest expansion: Mists of Pandaria. Typically, these content updates have helped breathe new life into the seven year old MMO, so this upcoming release should help the game hold onto its players for at least a little bit longer.