Blizzard Entertainment Interview

Eurogamer had the opportunity to quiz Blizzard Entertainment president Mike Morhaime about the game development studios' bright future, although the article mainly focuses on World of Warcraft and the recent BlizzCon event. An excerpt:
And looking to the far future? Blizzard has existed for fifteen years already. What would the next - say - ten bring them? "One of the things I'd like to see is to expand and broaden the player base further, so gaming becomes more mainstream, so that more people outside of the core audience are familiar with our gaming world," Mike states, before turning onto something. "I would love for us to release feature-length films in each of the worlds. I think that the universes are rich and strong enough to support that kind of thing, and it'd enhance the connection that players have with the game. I think World of Warcraft has opened a lot of doors for us, being so popular and having such a large community. And I hope that we'll able to see something happen in the next five years."