World of Warcraft Faction Changes Now Available

If you have $30 burning a hole in your pocket and want to switch between Alliance and Horde in World of Warcraft, Blizzard Entertainment will now happily take your money.

Before making the swap, make sure you check out the latest FAQ:
How much does this service cost?

Each Faction Change costs $30.00 USD (not including applicable taxes). This covers a single Faction Change for a single character.


Can I change multiple characters' factions at once?

No. The Faction Change service only allows one change per transaction. If you would like to change multiple characters' factions, you will need to pay for each one separately.


What happens after I initiate a Faction Change?

Once your payment has processed and after you have remained logged out of the game for at least 30 minutes, you will see a new button to the left of the character's name upon next login. Clicking on this button will allow you to select the character's new faction and race, as well as customize the character's look and name. These steps will greatly resemble the character creation process.

To complete the Faction Change, press the button labeled "Click to change your character's faction" and confirm your selections. If you do not wish to change the character's faction immediately, you may do so at a later time.