Can Star Wars Reclaim Online Gaming?

Australian blog Digihub has published a short piece entitled "Can Star Wars Reclaim Online Gaming?", which is essentially a brief preview of BioWare's Star Wars: The Old Republic.
Proven masters of the computer role-playing game, BioWare has its logo stamped on classics such as Baldur's Gate, Neverwinter Nights, Mass Effect, and of course, Star Wars: Knights of the Old Republic. Can they turn their impressive storytelling talents to pulling Star Wars out of the digital Sarlaac pit?

BioWare claim that a typical online game is built upon three pillars: Exploration, Combat and Progression. What they plan to bring to Star Wars: The Old Republic is a fourth pillar of Story. Players will be faced with ongoing moral choices, be accompanied by artificial intelligence-driven companions (such as sidekicks for Smugglers ala the walking carpet himself) and be immersed in a fully-voiced world (which is surely a first for any MMORPG).