World of Warcraft Interview

Blizzard Entertainment's Tom Chilton discusses Wrath of the Lich King and the upcoming v3.1 patch in a new World of Warcraft interview over at Games On Net.
Another game element that started off small and has grown to be a major part of 3.1 is the addition of hard mode, which Chilton was pleased to describe as being an extension of an experimentation started in Wrath of the Lich King. Taking inspiration from the Sartharion encounter, where you can fight Sartharion directly or take on the three drakes that protect him. Chilton continues:

"You could choose to kill any of those drakes before you fight Sartharion, but if you don't kill the drakes and you fight him, you get additional rewards. So - we used that as a kind of template, we'd also experimented with it a little bit in the past with the Zul'Aman raid instance before Lich King came out, in Burning Crusade. Players cleared it more quickly essentially rescued different prisoners that were being held captive in the instance, so that you would get bonus rewards, bonus items, all the way up to the special bear mount. We used those as our template for Ulduar.

One of the reasons why we're doing this so heavily now is that one of our philosophies for Lich King was that we wanted to make the content more accessible, we didn't want raiding to be a hardcore-only activity, and a lot of that was in the tuning. Not only is it harder to get 10-25 people together than it is for a 5-person dungeon, but the encounters and all the tuning and level complexity for raids went up a lot, over the Burning Crusade and also the original World of Warcraft. We wanted to make sure that the tuning didn't make it impossible for pickup groups to be able to go through raiding, because we figured that's how a lot of our more casual players would approach it, but at the same time, we wanted to have the hard-to-master element without having to suddenly just say we're going to triple the amount of content!"