PC Gaming Alliance Interview

Gamesindustry.biz interviews PC Gaming Alliance president Randy Study on such things as piracy, DRM, and digital distribution.
On one hand you do have people like Stardock who say they have had a tremendous amount of success, in part, because of their no-DRM policies, but on the other hand you've got titles like World of Goo, whose creators claim nine out of ten played copies are pirated versions.

Randy Stude: I'm sure Stardock would be happy to get the other 40 per cent of their audience that's playing their game to actually pay for it. Certainly as you traverse the landscape of major publishers, if they're going to make multi-million dollar bets on titles they've got to have a way to protect that investment and make it return the investment just like they would if they were investing in a triple A console title as well. Just what exactly is the piracy rate? I don't think it's 90 per cent for any game. I think it's high, and hopefully we'll be able to come out with some realistic reports so that those who are in the publishing side of things can actually look and see what the rates of piracy are. It may be on a title by title basis, have some good solid estimation on how badly their game is being pirated and whether the rights management scheme they're using is good enough or can be adjusted to protect them a little better.