BioWare Responds to Mass Effect DRM Complaints

BioWare's Jay Watamaniuk posted an official response to the uproar about Mass Effect's proposed periodic-activation method of copy protection. In short, they've changed it to a one-time activation:
There has been a lot of discussion in the past few days on how the security requirements for Mass Effect for PC will work. BioWare, a division of EA, wants to let fans know that Mass Effect will not require 10- day periodic re-authentication.

BioWare has always listened very closely to its fans and we made this decision to ensure we are delivering the best possible experience to them. To all the fans including our many friends in the armed services and internationally who expressed concerns that they would not be able re-authenticate as often as required, EA and BioWare want you to know that your feedback is important to us.

The solution being implemented for Mass Effect for the PC changes copy protection from being key disc based, which requires authentication every time you play the game by requiring a disc in the drive, to a one time online authentication.

This system has an added benefit of allowing players to seamlessly play the game without needing the DVD in the drive.

Key points---

'¢This solution allows gamers to authenticate their game on three different computers with the purchase of one disc. EA Customer Service is on hand to supply any additional authorizations that are warranted. This will be done on a case-by-case basis by contacting customer support.

'¢ Games are authorized to the machine when the player installs and launches the software for the first time.

'¢ We've all had those times when the discs get lost or scratched and you can't play a game you've bought because you need a working disc in the drive. With the new system players will no longer need the disc to play the game, but can instead simply retain the disc as back up for re-installation.

FAQ---

Q: What is the difference between the old PC disc authentication solution and the new online model?

A: Two things have changed:

'¢ First, authentication of discs has now gone from the physical format to the online format, freeing the need for consumers to have a disc in the drive at all times.

'¢ Second, with online authentication consumers now connect to the Internet the first time the game is launched and are required only to reconnect if they are downloading new game content.

Q: Will EA or BioWare take any personal information from my computer during an authentication?

A: Absolutely not. We do not take any personal information from your computer. The system simply verifies that a valid CD key has been provided and assigns that activation to that PC.

Q: What happens when I've reached the maximum # of computers for my game and I need more, say due to theft of computer, computer crashes, etc?

A: EA customer service is on hand to supply any additional authorizations that are warranted. This will be done on a case-by-case basis by contacting customer support.

Q: Why are BioWare and EA implementing this new authentication process?

A: This serves to protect our software from piracy. It has the added benefit of allowing consumers to activate the game on multiple machines without needing the DVD in the drive when playing the game.

Q: Did BioWare and EA change their mind on requiring that the game be re-authorized every 10 days?

A: BioWare has always listened very closely to its fans and we made this decision to ensure we are delivering the best possible experience to them. To all the fans including our many friends in the armed services and internationally who expressed concerns that they would not be able re-authenticate as often as required, EA and BioWare want you to know that your feedback is important to us.

Q: If the game isn't going to require an authentication every 10 days, will it ever require re-authentication?

A: Only if the player chooses to download new game content.