Sega Hollywood Licensing Interview
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Q: What role do you see Hollywood licensed properties playing with next-gen consoles?
A: We are not going to flow with license properties and ebb with our own attempts at building new IP. We are flowing both instances. We do feel that the first couple of years of a new platform is the best time to launch new IP. We have a road map to do that, especially when the new platforms have been kind of slow to build an installed base. We have the capital to do both things, create original IP and leverage the licenses that we do acquire and bringing those over to existing and next-gen platforms. We will be bringing licensed properties to the next-gen platforms perhaps earlier than in prior generations, but we think there is good reason to do it and I am sure other companies are doing the same because they recognize that those properties are expensive and they need to be leveraged over several platforms.
