The Creation of Fable's Art Style

Big Blue Box senior artist/animator John McCormack has written an article for 1Up about the creation of the art style in their soon-to-be-released Xbox RPG, Fable. Check it out:
A large part of the player's experience in Fable is to guide their own Hero's life through the game whilst shaping him based on the decisions they make in alignment and character. So, when it came to creating a look for the main protagonist, we decided (after much concept work) to go for a 'blank canvas' approach -- a Hero who has little in the way of his own character at the start, allowing the player to mould and define him as the game progresses.

Primarily, we started work on a standard, late-teenage version of the Hero, giving him reasonably handsome features and an average build. We then worked with the coders to create separate layers that would allow us to give him different skin tones, scars, tattoos, body hair etc that would be completely customisable by the player. We used this technique along with 'morphing bones' technology to allow the character to grow and age sufficiently, giving him veins and muscles as well as wrinkles and grey hair when he is reaching his 'autumn years.'