- Category: News Archive
- Written by WorstUsernameEver
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Here's his advice on how to set up the drive:
The interesting part to me is that a lot of people donâ€™t realize is that while the launch was important, the maintenance of the campaign was equally crucial to our success, if not moreso. Truth be told, I feel like how well a project does right out the gate is going to rely on a lot of factors that you canâ€™t change in the short term; do people know who you are or trust you based on your experience? Do you have a concept that real game enthusiasts can get behind (as opposed to the casual crowds)? Are you offering something that people canâ€™t get anywhere else? These seem to be the key components to coming up with a successful campaign.
I donâ€™t want to spend a lot of time talking about the start of your project, but aside from the above fundamentals, hereâ€™s a quick list of things weâ€™ve observed that Iâ€™d recommend to anyone putting together a game campaign:
â€¢ Start talking about your project anywhere you can weeks before putting up your campaign. Momentum is of utmost importance, and a cold start is the quickest path to failure.
â€¢ If youâ€™re relatively unknown, you have to show actual gameplay. If you donâ€™t have gameplay, make some.
â€¢ Imagine youâ€™re pitching to a publisher when you develop your video. It should look like you put in some real effort.
â€¢ Make roughly half your prizes physical and the other half digital or in-game.
â€¢ The price of a prize should be roughly 8 times more than the cost to produce and ship it.
â€¢ International shipping costs more than $10. Plan accordingly.
â€¢ The lowest tier that includes your game will be the most popular, but your largest profit margin will probably be in the $30-$50 range. We offered three different prizes within this range to give backers the most incentive to go for it.
â€¢ People like physical prizes that are beautiful in their own right, not just a company logo. If itâ€™s not compelling, donâ€™t do it.
â€¢ Show an image of anything physical. We spent the time to photoshop an example of everything we planned to make.
â€¢ Show that you have a team ready to go. Backers wonâ€™t trust someone who canâ€™t convince anyone else to work on the project.