DC Universe Online Free-to-Play Switch Brings in 120k New Players

According to this Tweet by SOE president John Smedley, the company's decision to switch DC Universe Online over to a free-to-play business model has paid off - to the tune of 120,000 new players in the first 48 hours. And that means another PR campaign is incoming:
wow. Over 120k PC registrations in 2 days for DCUO PC. 4x concurrent increase. Big TV and online campaign coming later in November.
Impressive.  If you want to see what all the fuss is about, grab the client and check out the F2P launch trailer here.