Rift: Planes of Telara Interview

Gamasutra offers an article-style interview with Trion Worlds CEO Lars Buttler about the company's soon-to-be-released MMORPG, Rift: Planes of Telara. The interview primarily centers around economic considerations rather than game design:
The title's launch is tomorrow, and Buttler is "more than satisfied" with how the game is tracking in terms of pre-orders and buzz. "If you are walking around here and you cannot pick this up from the energy of what's going on here, we are extremely happy with where this is going. I guarantee to you that I am quite happy."

"We couldn't be happier to be honest right now, this is an absolutely wonderful moment in the history of this company," said Buttler of the Rift launch. The launch has been preceded by repeated betas that have shaped the game and tested the technology.

"Having a dynamic platform and a game team that is actually super strong and listens" with a "new level of nimbleness at reacting to what people like and dislike" has "allowed the team to craft a title which perfectly fits today's landscape," Buttler said.