From October to June of next year? That's pretty far. I'd probably assume that it could also be done to avoid the big titles released soon such as Dragon Age and Modern Warfare 2 to name a few. Not to mention some titles targeting early 2010 (e.g. Alan Wake and Singularity).
''They say truth is the first casualty of war. But who defines what's true? Truth is just a matter of perspective. The duty of every soldier is to protect the innocent, and sometimes that means preserving the lie of good and evil, that war isn't just natural selection played out on a grand scale. The only truth I found is that the world we live in is a giant tinderbox. All it takes...is someone to light the match" - Captain Price