Danish ad agency uses fake YouTube video
Posted: Sun Sep 13, 2009 11:48 am
I wanted to get some reactions from a more international audience which is also well versed in the online stuff 
A couple of days ago a video appeared on YouTube featuring a Danish women "Karen" looking for the father of her child who was a tourist whom she did not remember the name or nationality of.
Today it came out that it was a fake video made by a company called VisitDenmark to spread awareness about Denmark
The "intent" was to use viral marketing to spread the awareness and felt it displayed an image of "secure" and "confident" Danish women - but in my book - it only spreads the awareness that Danish women are "easy" and jumps into bed with tourists, without even a name or nationality
They specifically used YouTube because "real and fake material exists on YouTube" and as such they expected people would know it was fake.... or something.
The video can be seen here: YouTube - Danish mother seeking
I also made a similar blog post on "svelmoe.dk" which is linked in my signature.
Now I'm no stranger to fake stuff on the internet because I think everything is fake unless otherwise confirmed D ) - but apparently many did not and thought it serious.
What's the opinion about using such videos and the excuse? Would it work? Because in my mind it would be bad publicity and possible keep people away, even if awareness of the nation is increased. Bad publicity isn't always good publicity.
A couple of days ago a video appeared on YouTube featuring a Danish women "Karen" looking for the father of her child who was a tourist whom she did not remember the name or nationality of.
Today it came out that it was a fake video made by a company called VisitDenmark to spread awareness about Denmark
The "intent" was to use viral marketing to spread the awareness and felt it displayed an image of "secure" and "confident" Danish women - but in my book - it only spreads the awareness that Danish women are "easy" and jumps into bed with tourists, without even a name or nationality
They specifically used YouTube because "real and fake material exists on YouTube" and as such they expected people would know it was fake.... or something.
The video can be seen here: YouTube - Danish mother seeking
I also made a similar blog post on "svelmoe.dk" which is linked in my signature.
Now I'm no stranger to fake stuff on the internet because I think everything is fake unless otherwise confirmed
D ) - but apparently many did not and thought it serious. What's the opinion about using such videos and the excuse? Would it work? Because in my mind it would be bad publicity and possible keep people away, even if awareness of the nation is increased. Bad publicity isn't always good publicity.
who hooked up with the random tourist:devil: during an alcohol-fuelled one-day stint out of the cloister:devil: after drinking too much communion wine and/or watching Sister Act:devil::devil: one time too many, and returned the next day racked with guilt for her sindiscretion. 9 months later along came little August, and sadly that 'immaculate conception' routine just doesn't wash anymore.