Electronic Arts CEO John Riccitiello is very sorry about what happened to Bullfrog. And Westwood. And Origin Systems.

""We at EA blew it, and to a degree I was involved in these things, so I blew it."
(...)
The fear that talent will flee a studio, leaving no value left in the business, is "well-founded... it's exactly right," said Riccitiello.

"The command and conquer model," he said, "doesn't work. If you think you're going to buy a developer and put your name on the label... you're making a profound mistake."

The EA top executive's speech focused on "the new economics of game development," telling the audience that he would put forth a "new model" of "how publishers and developers can work together in the future" to solve issues like rising development costs, consolidation of the industry, and creative failure like EA experiences.